Choose an activity that you are familiar with. Select an “object/product” or a “service” tied to that activity, then create an advertisement promoting the benefits of the “object” or “service“ to a particular audience. Using knowledge and experience you have gained from the Object Poster project, structure and design your message using a semiotic—signifier/signifed—approach.
Launching Thursday, February 2nd, this project will take two weeks to complete, with the final advertisement due Tuesday, February 21st.
The project schedule, planning elements, and design stages are as follows:
Thursday-2/2
Project launch.
Design Brief handout
Reading assignment #2
Project Brief & Advertisement Thumbnail assigned
Tuesday-2/7
Object/Product selection, Project Brief & Thumbnail are due
Word List/Image Board handout
Word List/Image Board assigned
Thursday-2/9
Word List/Image Board & Five Thumbnails are due
Design Rough(s) assigned
– Discussion/critique/work in Class
Tuesday-2/14
Design Rough(s) are due
Reading assignment #3
Design Comp is assigned
– Critique/work in Class
Thursday-2/16
Final Comp is due beginning of class
– Critique/work in Class
Final Design is due at 11:00
