Design Theory S17

Reading #4 - 2/21

Reading Handout

VISUAL LANGUAGE FOR DESIGNERS

by Connie Malamed

Section One:

Getting Graphics - pgs 19-40

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Class Information

Additional Textbook
Class Syllabus

Class Content

Brief | Word Play | Image Board
Constructivist Approach to Imaging
Creative Imagination & Imaging
Design Brief
Design Dialogue with an Image
Design Process Methodology
Imagine & Envision
Imaging | States of Consciousness
Semiotics
Vis Com | Des Mes Matrix
Visual Logic Approach to Imaging

Assignments & Exercises

A1- Vis Com | Des Mes Analysis
A2- Object Poster | Semiotics Analysis
A3- Design Project Brief Analysis
A4- Vision Quest Field Trip

Readings

Reading #1 - 1/17
Reading #2 - 2/7
Reading #3 - 2/14
Reading #4 - 2/21
Reading #5/6 - 3/2
Reading #7 - 3/21

Design Projects

P1- Object Poster
P2- Semiotic Advertisement
P3- Visual Information Processing Score
P4a -Visual Logic Music Package
P4b- Visual Logic Cover Design
P4c- Analytical Cubist Musician Portrait
P4d- Synthetic Cubist Musician Portrait
P4e- Final Vinyl Music Album Cover

Classmates

Amber
Joe
Maddi
Marrisa
Tiffany
Zoe

Design Sites

AIGA
AIGA Salt Lake City

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