This project is being launched on Tuesday, February 21st.
Creatively analyze how a specific design might be processed using the base Visual Information Processing System you read in the class handout, as well as the diagram below that we discussed in class.
First, adjust and/or reinterpret the diagram’s design as you see fit—simplifying or expanding it, reordering, and/or emphasizing sections and phases. Second, take your recent P2- Advertisement and process it through your VIP System.
This will most likely include deconstructing your design into its various elements and components as external stimulus, response, discard, and encoded and retrieved model/schema, then reconstructing it as it is PERCEIVED and PROCESSED in Sensory and Working Memory based upon expectations and the task at hand, and COMPREHENDED as memories, knowledge and experience in Long-Term Memory, ending up with your final advertisement as a message.
Post your sketches, thumbnails, and work in-progress on your class blog before the beginning of class on Thursday, 2/23. Bring your working project files to class as we will be working on the project.
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Project Schedule
VIP Handout - Reading Outline Due Tuesday - 2/21
VIP Score w/ Processed Advertisement - Rough Due Thursday - 2/23
VIP Score w/ Processed Advertisement - Comp Due Tuesday - 2/28
VIP Score w/ Concept Schema - Rough Due Thursday - 3/2
VIP Score w/ Concept Schema & Processed Advertisement - Comp Due Tuesday - 3/14
Final VIP Poster - Final Due Thursday - 3/16
